Your readers already want your books. Your emails should make them click BUY.
Done-for-you campaigns and automated flows designed by an author who understands direct sales, reader behavior, launches, backlists — and the importance of sounding like you.
“Since she took over my campaigns in November 2024, my emails have been giving main character energy—and the proof is in the receipts. Her campaigns alone have pulled in over $8K in sales. She gets my voice, she gets my readers, and she makes me money while I'm over here writing spicy billionaires.”
Note: these screenshots capture a small snapshot in time, not lifetime account performance.
Individual results vary. Past results do not guarantee future performance.
“I hired Natalie to help me with my email flows, and wow—she absolutely nailed it. Her passion for flows is infectious—this is 100% her jam, and now it's my butter (pun fully intended). Since implementing the retargeting flows she created, I've recovered over $4,600 in sales—meaning her service paid for itself and a whole lot more. On top of that, the popup she designed has generated over $2.5K in sales, and it's still going strong. If you're looking for someone who gets flows, brings energy to the process, and delivers real results, Natalie is your girl.”
Individual results vary. Past results do not guarantee future performance.
Inbox
From: Nana Malone
Subject: Your Next Billionaire is Here
Inbox
From: Be Smitten Romance
Subject: Book Boyfriend in a Box
Inbox
From: Reece Barden
Subject: Knot on my Watch
Your time belongs in your next book—not buried inside an automation builder.
The problem
Most authors have a reader list worth real money and only email it when a book launches, a backlist title goes on sale, or the newsletter guilt kicks in.
You don’t necessarily need more subscribers. You may need a better system for turning the readers you already have into buyers.
Services
01
For KU-heavy and social-first authors who want the core automations capturing sales from their existing traffic.
Investment: $2,750
Flexible installment plans available.
02
For authors actively driving traffic to a direct store and selling multiple formats, bundles, special editions, memberships, or related products.
Investment starts at $5,500
Flexible installment plans available.
03
Done-for-you ongoing campaign strategy, writing, design, segmentation, scheduling, and reporting.
Custom quarterly proposal
Available exclusively to existing flow-system clients.
Your email system already has a foundation.
If I previously built or overhauled your email automations, you may not need one of the complete system packages above. Returning author refreshes and custom overhauls are available for established flows that need updated strategy, refreshed copy, new product paths or a partial rebuild.
Email me at hello@emailsthatsellbooks.com with your pen name, storefront URL, email platform, the approximate year we worked together and what you would like updated. I’ll review your existing system and recommend the most appropriate next step.
Request a Flow RefreshBefore we build
Your email platform must be able to receive reliable customer, product, order, and shopping-behavior data from your store. That information determines which automations can be built and how personalized they can become.
I currently build complete ecommerce flow systems in:
I currently build complete ecommerce flow systems in:
If you sell through a hosted or third-party storefront that you do not fully control, your available automations will depend on the customer and purchase data that platform can send to your email provider.
Welcome sequences, reader nurture, launch sequences, interest-based automations, and selected post-purchase emails may still be possible. Browse abandonment, cart recovery, product-specific segmentation, and other behavioral flows cannot be guaranteed without a compatible store integration.
Your storefront and email-platform compatibility will be reviewed before your project is accepted.
I do not build my advanced flow packages inside Shopify Email. Its native automation and segmentation capabilities do not currently support the scope, behavioral targeting, and customization included in my services.
Klaviyo is powerful, but it is not automatically the right choice for every author. Your store revenue, list size, catalog, products, traffic sources, automation needs, and monthly software budget will all be considered before I recommend a platform.
Platform subscription fees are paid directly by the client and are not included in my service pricing.
Why me
I’m Natalie Knight — author and email marketing specialist. I’ve been selling books directly to readers for several years, so I know what it takes to manage a backlist, plan a release, nurture readers and run a store selling both digital and physical products.
I’ve built and managed campaigns and automated flows for authors across fiction genres. The work combines strategy, voice-matched copy, branded visuals, customer behavior, segmentation and real direct-sales experience.
My goal isn’t to make every client sound like me. My job is to understand what makes their books and readers different, then build emails that sound unmistakably like them.
TCAA Certified Digital Marketing Copywriter
Why Authors Choose Me
01
I understand launches, tropes, backlists, reader magnets, BookFunnel delivery, direct stores, and the difference between a subscriber and a buyer.
02
Clients repeatedly say that I capture their tone, energy, personality, and relationship with their readers.
03
I do more than hand over a document. I plan, write, design, build, test, and organize the complete system—so you aren’t left trying to implement a strategy document by yourself.
04
Every subject line, preview text, hook, button, and automation has a job. The goal is stronger engagement, more clicks, and more direct sales.
Reader markets
I work outside these categories too — but these are the reader markets I understand especially well.
Testimonials
Ember Leigh
to: natalie@emailsthatsellbooks.com
Re: Emails That Sell Books
Natalie was a JOY to work with! She helped overhaul my flows and worked so fast on everything. The copy was sparkling and full of personality, and I finally LOVE my workflows!
Rosa Lee
to: natalie@emailsthatsellbooks.com
Re: Emails That Sell Books
Natalie was incredible! She explained everything in detail, didn't mind explaining again and really just got my brand and my voice. I've seen some people using the discounts she set up, so it's definitely working! I'd 100% use her again and recommend her!
Cadence Keys
to: natalie@emailsthatsellbooks.com
Re: Emails That Sell Books
Natalie blew me out of the water. No joke, the copy she wrote made me want to buy my own books! She was also organized, responsive, and super easy to work with. I would highly recommend her over and over again.
Kaci Rose
to: natalie@emailsthatsellbooks.com
Re: Emails That Sell Books
I love that Natalie looked at my emails and matched my tone. I read through what she wrote with a huge smile on my face. Then, she upped her game even more with the graphics. They are GORGEOUS! I've already hired her to do more flows for me!
Gwyn McNamee
to: natalie@emailsthatsellbooks.com
Re: Emails That Sell Books
Natalie redid my Klaviyo flows from scratch and they turned out amazing! 10/10 would recommend her in a heartbeat!
Elyse Kelly
to: natalie@emailsthatsellbooks.com
Re: Emails That Sell Books
Very impressed with Natalie's ability to match my tone and style and energy! She not only created exciting, engaging, and professional verbiage for me, but she also designed beautiful graphics to go along with it! I'll definitely use her services again!
Lucy Lennox
to: natalie@emailsthatsellbooks.com
Re: Emails That Sell Books
Working with Natalie was easy and straightforward. She is professional, friendly, approachable, and thorough! I'd definitely recommend her to other authors who want to take their Klaviyo flows to the next level.
Blake Blessing
to: natalie@emailsthatsellbooks.com
Re: Emails That Sell Books
I created my store this year, and did the Basic Overhaul package with Natalie. She was fast, efficient, and great to work with. She eliminated any stress I had by building the flows and crafting all the ad copy. It was amazing. And on top of that, I'm already seeing results! I'll definitely be back for the larger packages once my store grows. I highly recommend using her services.
Client photographs are added only from genuine images supplied by each author.
How it works
Tell me about your books, store, readers, email platform, current challenges, and goals.
I review your store, brand, backlist, reader behavior, existing emails, and author voice.
I create the strategy, copy, subject lines, preview text, branded designs, and agreed-upon automations or campaigns.
You review the work, I make the included revisions, and the completed emails are tested and prepared for launch.
Podcast
Episode 192
Wish I’d Known Then… For Writers · wishidknownforwriters.com
Play episodeFeatured Review
“Natalie’s automation and copywriting skills are magic! If you’re struggling with your Shopify store and have no idea where to begin, this is where you should start. I’ve known how great automations are for shopping (because they always get me with those coupons!), but I didn’t have the brain power to set it up, test it, and rewrite my copy. Blah. I’d rather be writing books! Natalie was not only patient and kind but also lightning-fast! The process was 100% painless, and no brain cells were lost. Within 24 hours of it being set up, I had sales on my site from new customers! I highly recommend this service. She is the copywriting fairy godmother who turned my website pumpkin into a golden carriage!”
Individual results vary. Past results do not guarantee future performance.
Whether your automations need a complete overhaul or your next launch needs a campaign that sounds like you, I’ll help you build an email system that works long after you press send.