Email automations for authors
You already do enough.
You plot—or don’t. You write the books, manage social media, think about ads, prepare releases, answer readers, and somehow handle regular life too.
Email is usually the thing that slips through the cracks.
Your subscribers receive the free book they signed up for…and then hear nothing until you remember to send a newsletter or have another release to promote.
Your email list shouldn’t depend on you remembering to use it.
A thoughtful email system welcomes new subscribers, introduces them to your books, guides them toward the series they’re most likely to enjoy, and keeps your backlist visible between releases.
Without those automations, interested readers can quietly disappear from your world—taking future book sales, series read-through, and potential Kindle Unlimited page reads with them.
Your newsletter can help sell your books—even while you’re busy writing the next one.
Working behind the scenes
More than delivering the free book.
Welcome new readers
Introduce subscribers to your author world instead of disappearing after delivering their reader magnet.
Guide series discovery
Help readers decide which book or series they should explore next.
Support your backlist
Keep older books visible even when you aren’t actively promoting them on social media.
Re-engage quiet subscribers
Reconnect with readers who haven’t opened or clicked recently before they become completely inactive.
Done-for-you services
Ready to put your email list to work?
Choose the system that fits your author business, submit your reservation deposit, and schedule your consultation with Natalie.
During our Zoom call, we’ll discuss your books, readers, current email setup, and the automation strategy that makes the most sense for your catalog.
The Newsletter Foundation
For authors whose subscribers currently receive a reader magnet, one welcome email—or complete silence.
- Reader-magnet delivery and subscriber organization
- Four email welcome sequence
- Interest tagging and basic segmentation
- One branded, reusable newsletter template
- Strategy, copywriting, design, setup, and testing
- Quantity
- Approximately 4 custom emails plus one reusable newsletter template
- Turnaround
- 5-7 business days
- Investment
- $475
$200 deposit required to book
The Backlist Nurture System
For established authors who want to introduce new subscribers to their books or guide existing readers deeper into their backlist.
- A custom eight-to-ten email welcome and author-introduction sequence for one pen name
- One custom four-to-five-email series-discovery sequence built around your winning series—the series currently generating at least 75% of your book income
- Reader-interest tagging and segmentation
- One branded, reusable newsletter template
- Strategy, copywriting, design, setup, and testing
- Quantity
- Approximately 12-15 custom emails plus one reusable newsletter template
- Turnaround
- 10–12 business days
- Investment
- $850
$300 deposit required to book
Need something different?
Release campaigns, preorder sequences, re-engagement emails, and additional series-nurture sequences can be added to either package or quoted separately.
Built for retail-first authors
No direct store required.
Amazon and other retailers don’t tell us exactly which subscribers purchased a book. Instead, I build your automations around the information your newsletter platform can see—such as the reader magnet someone requested, the links they clicked, the series they’re interested in, when they subscribed, and how recently they engaged.
That information can still create a much smarter reader experience than sending every subscriber the same occasional newsletter.
Platforms
Built inside the platform you already use.
- MailerLite
- Flodesk
- EmailOctopus
- Kit (formerly ConvertKit)
Built by an author who understands the assignment.
I’m Natalie Knight—an author and certified email marketing copywriter. I understand reader magnets, release schedules, backlists, pen names, series order, Kindle Unlimited, and the very specific chaos of running an author business.
My job is to build the emails you keep meaning to write, and make sure they sound like you when they reach your readers.
Why me
I don’t just market books. I sell my own.
I’m Natalie Knight — author and email marketing specialist. I’ve been selling books to readers for several years, so I know what it takes to manage a backlist, plan a release, and nurture a reader list between launches.
I’ve built and managed campaigns and automated flows for authors across fiction genres. The work combines strategy, voice-matched copy, branded visuals, reader behavior and segmentation.
My goal isn’t to make every client sound like me. My job is to understand what makes their books and readers different, then build emails that sound unmistakably like them.
TCAA Certified Digital Marketing Copywriter
Why Authors Choose Me
Your voice stays. Your email strategy starts pulling its weight.
01
Author-specific experience
I understand launches, tropes, backlists, reader magnets, BookFunnel delivery, and the difference between a subscriber and a buyer.
02
Voice-matched copy
Clients repeatedly say that I capture their tone, energy, personality, and relationship with their readers.
03
Strategy and implementation
I do more than hand over a document. I plan, write, design, build, test, and organize the complete system—so you aren’t left trying to implement a strategy document by yourself.
04
Revenue-focused emails
Every subject line, preview text, hook, button, and automation has a job. The goal is stronger engagement, more clicks, and more book sales.
Your next subscriber shouldn’t disappear after downloading the free book.
Let’s build an email system that welcomes them, introduces your books, and keeps working after you return to your manuscript.
Want the free subject line swipe file first? Grab it here.