I know what it means to manage a backlist, plan a release, nurture readers, run a direct store, sell digital and physical products, and put together promotions without making every email feel like a desperate sales pitch.

Over half of my own income comes from direct sales driven by marketing emails — no ads. That's the same engine I build for clients: welcome and reader-magnet sequences, abandoned browse and cart flows, post-purchase and win-back automations, launch and backlist campaigns, and segmentation that treats a first-time buyer differently from a reader who has bought everything you've written.

I've built and managed email campaigns and automated flows for authors across fiction genres, on platforms including Klaviyo alongside Shopify and other direct-store setups. The work blends strategy, voice-matched copy, branded visuals, customer behavior and hands-on implementation.

My goal is not to make every client sound like me. My job is to understand what makes their books and readers different, then build emails that sound unmistakably like them.

TCAA Certified Digital Marketing Copywriter